The impact of pop star Taylor Swift attending her boyfriend, Travis Kelce’s, Kansas City Chiefs games has been the talk of the 2023-24 NFL season. Despite some backlash from traditional football fans, her presence at the games has significantly increased betting activity, according to Christian Cipollini, a trading manager at BetMGM.
Cipollini stated that the “Taylor Swift effect” is real, attributing the increased engagement to her rumored attendance at games, especially when it comes to bets placed on Kelce’s player props. With Swift in attendance, the Chiefs have had a 5-0 record and are 4-1 against the spread, resulting in significant bets and profits for sportsbooks.
While the Chiefs’ success on the field has been advantageous for bettors, it has cost sportsbooks like BetMGM. However, despite the losses, the first half of the NFL season has been a successful one for BetMGM, with favorable outcomes in primetime games and high hitting rates for unders.
Player props and parlays have also gained popularity, with Kelce leading the way in prop bets. BetMGM recently paid out a substantial win of $149,564 on a $50 bet with a 15-leg NFL parlay during week eight, showcasing the potential for big payouts with parlays.
In terms of future betting action, BetMGM has seen a 26% year-over-year increase in NFL bets, with the Philadelphia Eagles, San Francisco 49ers, and Buffalo Bills being heavily bet teams. Looking ahead to the Super Bowl, the Kansas City Chiefs have the shortest odds of winning at +475, followed by the Philadelphia Eagles at +500 and the San Francisco 49ers at +600.
Overall, Swift’s presence has significantly impacted the betting landscape in the NFL, with sportsbooks like BetMGM reporting increased engagement and activity as a result of her attendance at Chiefs games.